Planning for my Body Armor Commercial

Props

The props that I will be using in my commercial are a football, a basketball, an agility ladder, and of course the Body Armor drink. 

Costumes

For my commercial, I want to have my brother be the actor since he is more athletic than me. My brother plays football and has done many other sports. So, the costume will be either one of his football uniforms or athletic clothing. The football costume would consist of his jersey, shorts, and football cleats. If he chooses to wear athletic clothing, I will have him wear shorts, a sweat-resistant shirt, and sneakers. In the case my brother cannot film, I will wear a t-shirt, leggings, and sneakers. I will also wear my hair in a ponytail to finish off my look.

Schedule

On October 21st, I researched my product and the conventions of a sports drink commercial. On October 22nd, I brainstormed and decided what my costumes, props, schedule, setting, and backup plan would be. On October 24-26th, I will work on creating the storyboard for my commercial. On October 27-29th, I will start filming my commercial. October 30th will be the day I review the shots I have recorded to ensure that I do not have to refilm any of them. Finally, on November 1-2, I will work on editing my film and making sure the final product flows well. 

Location

The first location I have in mind is the park near my house. At the park, I will film my brother training with his football and other equipment. I will also try to get some shots of him playing on the basketball courts at the park. The second location will be the trail that is behind my house. On the trail, I would film my brother jogging and warming up. With these two locations, I want to show how an upcoming athlete feels great drinking the Body Armor. I feel like this will further emphasize the message that the drink is great for anyone. 

Backup Plan

In the case my brother cannot do the filming, I will film myself in his place and have my mother record me. If the weather is not favorable enough for me to film outdoors, I will move my location inside my home. I will film my brother performing safe indoor exercises and go on from there. 


I can’t wait to start my storyboarding, filming, and editing process. I will make sure to keep you updated. See you next time!

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